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SUBSTACK REVEALS REDESIGNED APP WITH ENHANCED "HOME" TAB FOR EASIER CONTENT DISCOVERY


Following a teaser in a blog post on Tuesday, Substack has officially unveiled details about its revamped app on Wednesday, featuring a redesigned "Home" tab and various adjustments to the app's layout.


The most significant change comes in the form of the "Home" tab, aimed at helping users discover content more easily by providing access to a wide array of stories, ideas, and creators on the platform. The top section features a carousel of prominent cards showcasing posts from users' subscriptions, which can be swiped through—similar to Apple's "Up Next" suggestions in its Podcasts app. Below these cards, users will find a feed resembling tweet-like Notes, sortable by "Explore" (recommendations) and "Following."

In a blog post, Substack highlights that the card queue benefits not only readers but also writers. It claims that this design boosts writer retention by prioritizing new posts from paid subscriptions, saved content, and publications frequently read by the user.

Adjacent to the "Home" tab is the "Inbox" tab, presenting subscriptions chronologically. Users can utilize swipe gestures to save or archive posts, and the inbox can be organized using filters to view saved and audio posts, with Substack promising further enhancements to make inbox management more customizable and navigable.

The "Chat" section now occupies the right-most tab, relocating notifications to a new bell icon at the app's top. User profiles are now situated on the right side of the screen, with access to the subscription library by tapping on the profile picture.

This redesign signifies a shift for Substack, moving beyond its newsletter origins to a platform that emphasizes content discovery, app usage, and encouraging users to engage directly with posts on the platform, akin to a social network.

However, Substack Founder and CEO Chris Best emphasized in Tuesday's blog post that the platform distinguishes itself by focusing on serving the best interests of its users. "We win when subscribers are happy," Best wrote. "Our business model succeeds when you spend time with the work that you value the most; the work that helps you grow and progress; the work that helps you fall deeper in love."

This redesign aims to enhance the Substack app's user experience, making it easier for users to find and engage with content while maintaining its commitment to its core user base.

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